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Adam Yong — Founder & CEO of ADE Marketing
Founder & CEO

Adam Yong

22+ Years of Search Marketing Authority

"Search isn't about being seen; it's about being the definitive answer. We've watched the algorithms change for two decades, but the goal remains the same: dominance."

Adam Yong started building websites and optimising them for search engines in 2003 under the brand XPIOS Marketing. Over two decades, he has worked with 50-100+ businesses — from local Malaysian SMEs to international e-commerce operations — helping them generate revenue through search visibility.

His technical foundation in computer science sets him apart from typical marketing consultants. Rather than relying on third-party tools, Adam builds his own. Agility Writer, his AI-powered content platform, has grown to thousands of users and a 4.7-star rating. BrandPeek tracks AI visibility across 14+ language models. LocusPilot generates fully optimised websites for local businesses. EMDStriker identifies high-value domain opportunities through proprietary SERP analysis.

Adam Yong speaking at a search marketing event

In 2020, Adam won the Searchathon — an international SEO contest organised by Hong Kong SEO expert Ivan So — competing against practitioners from Hong Kong, Taiwan, and Malaysia. His site adam-seo.com, which he launched the same year, quickly became one of the top-ranking SEO service sites in Malaysia.

In 2023, he incorporated ADE Marketing Solutions Sdn. Bhd. to formalise the growing operation. In 2025, recognising the shift toward AI-driven search, he established ADE GenCite — a specialised division focused entirely on Generative Engine Optimization — and created the GenCite Framework, a 7-step methodology that has become the foundation of the company's AI visibility services.

Today, Adam leads a search marketing company that combines hands-on practitioner expertise with proprietary technology — a combination that no other SEO firm in Malaysia can match.

Credentials

  • 22+ years in search marketing (since 2003)
  • Searchathon 2020 International SEO Contest Winner
  • Computer science background (application engineering)
  • GenCite Framework creator
  • Builder of 4 proprietary SaaS products
  • Featured in Product Nation, Digital Journal, The Network Journal, ABC 24

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