From Search Practitioner to Technology Builder
22+ years of building search visibility. 4 proprietary SaaS products. One mission: helping businesses dominate search.
How It Started
ADE Marketing's story begins in 2003, when founder Adam Yong started building websites and optimising them for search engines under the brand XPIOS Marketing. In those early days, SEO was still a relatively unknown discipline in Malaysia. Google was rising, meta keywords still mattered, and the search landscape was the Wild West.
Over the next two decades, Adam built expertise through hundreds of client engagements — local Malaysian SMEs, e-commerce operations, travel companies, professional services firms. He survived and adapted through every major Google algorithm update: Florida, Panda, Penguin, Hummingbird, RankBrain, BERT, the Helpful Content Update, and now AI Overviews.
The Shift to Building Technology
The turning point came when Adam realised that the tools available to SEO practitioners were not good enough. Existing content tools did not analyse live SERP data. No tool tracked how brands appeared in AI search responses. No affordable website builder prioritised SEO architecture from the ground up.
So he built his own. Agility Writer launched in 2022 and quickly grew to thousands of users worldwide, earning a 4.7/5 rating. BrandPeek followed in 2024, becoming the first platform to monitor brand visibility across 14+ AI models. LocusPilot launched in 2025 to generate fully SEO-optimised websites for local businesses. EMDStriker, also launched in 2025, identified high-value SERP opportunities through proprietary analysis.
Incorporating as ADE Marketing Solutions
In December 2023, Adam incorporated ADE Marketing Solutions Sdn. Bhd. (SSM: 202301050210) to formalise the growing operation. The company now operates from Solaris Dutamas in Kuala Lumpur, serving clients across Malaysia while its SaaS products reach users in over 10 countries.
Establishing ADE GenCite
Recognising the seismic shift toward AI-driven search in 2025, Adam established ADE GenCite — a specialised division dedicated entirely to Generative Engine Optimization. Operating on aiseomalaysia.my, ADE GenCite applies the proprietary GenCite Framework to help businesses get discovered by AI search engines like ChatGPT, Gemini, and Perplexity.
Today
Today, ADE Marketing is uniquely positioned as both a search marketing company and a technology builder. We combine 22+ years of hands-on practitioner expertise with proprietary tools that give our clients advantages no other agency can offer. Our three-pillar approach — SEO, SEM, and GEO — covers every dimension of modern search.
We are not a generic digital marketing agency. We do not do social media marketing. We do not do web design (unless it is through LocusPilot). We are search specialists who build the tools to prove it.