Insights
Strategic perspectives on search marketing, AI visibility, and the technology we build. Written by practitioners, not copywriters.
SEO vs GEO: Where Should Malaysian Businesses Invest in 2026?
A practical comparison of traditional SEO and Generative Engine Optimisation for Malaysian businesses. Learn which strategy deserves your budget in 2026 based on 22 years of search marketing experience.
How to Get Your Malaysian Business Cited by ChatGPT, Gemini, and Perplexity
Practical strategies to get your Malaysian business cited in AI-generated answers from ChatGPT, Gemini, and Perplexity. Based on real data from testing citation patterns across AI platforms.
The Complete Technical SEO Audit Checklist for Malaysian Websites
A comprehensive technical SEO audit checklist tailored for Malaysian websites. Covers crawlability, indexation, Core Web Vitals, mobile performance, and international SEO considerations.
Why We Build Our Own Marketing Tools (And What It Means for Clients)
ADE Marketing explains why building proprietary SaaS tools like Agility Writer, BrandPeek, LocusPilot, and EMDStriker gives clients a competitive edge in search marketing.
The Cost of Google Ads in Malaysia: 2026 SEM ROI Guide
A detailed breakdown of Google Ads costs in Malaysia for 2026. Covers average CPCs by industry, budget planning strategies, and how to maximise ROI from your SEM investment.
How Much Do SEO Services Cost in Malaysia? A 2026 Pricing Guide
Transparent breakdown of SEO pricing in Malaysia for 2026. Learn what drives costs, what different price tiers include, and how to evaluate whether an SEO investment will deliver genuine ROI.